The coastal cleanup was initially started at Texas in 1986 and has become a global event in the form of an annual international coastal cleanup. It is the worlds largest all volunteer event for the ocean.
The International Coastal Cleanup Day is conducted in various parts of the world in September every year on the aegis of United Nations Environment Programme (UNEP) and South Asian Co-operative Environmental Programme (SACEP) in the South Asian Region. The Indian Coast Guard has been Coordinating this activity since 2006.
Indian Coast Guard (East) and TREE Foundation have been jointly conducting the International Coastal Cleanup Day since 2006 with the support from various organizations and schools/ Colleges.
Around the time of the annual event awareness programmes are conducted to sensitise the coastal dwellers about the importance of protecting the Ocean as much as possible from human induced pollution.
The program includes a cleanup of the beach by members from the Indian Coast Guard, TREE Foundation and Roots and shoots, India, students from various schools/colleges, NSS and NCC.